Digital marketing is a canopy term for the services using digital technologies and marketing of products or, basically focus on the Internet, but on various digital marketing platforms like display advertising, mobile phones, and any other digital medium.
If we talk about new techniques, strategies and latest in digital marketing:
One of the main changes that happened in traditional marketing was the “appearance of digital marketing” (Patrutiu Baltes, Loredana, 2015), this ran to the reinvention of marketing policies in order to familiarize to this key change in traditional marketing (Patrutiu Baltes, Loredana, 2015).
1. Segmentation
2. Influencer marketing
(I)Online behavioural advertising
(ii)Collaborative Environment
An advantage of digital internet marketing is that the reach is so large that there are no limits on the topographical reach it can have. This allows companies to become international and expand their customer reach to other countries other than the country it is based or originates from.
As mentioned earlier, technology and the internet allows for 24 hours a day, 7 days a week service for customers as well as enabling them to shop online at any hour of that day or night, not just when the shops are over and across the whole world. Digital marketing advertising, This is a huge advantage for retailers to utilize it and direct customers from the store to its online store. It has also opened up an opportunity for companies to only be online based rather than having an outlet or store due to the popularity and capabilities of digital marketing.
Another advantage is that digital marketing agencies is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.
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